Websites, Apps, eCommerce and More

We all can see that people everywhere are using their smartphones and tablets to access the internet more and more everyday. But what kind of impact is that having on viewing traditional websites for small businesses and is it affecting their purchasing decisions?

According to a recent study sponsored by Google, mobile users want speed and simplicity when browsing on their smartphones, and they’re quick to leave websites that don’t provide an enjoyable mobile experience.

websites optimized for mobile viewing, small business apps, iphone apps, ipad apps, android apps, appbutlers

What really jumps out is this:  61% of people said that if they don’t find what they want “right away,” they’ll move on to another site.  This means that your business’s mobile site, if poorly designed, can become your competitor’s advantage.  A well-designed mobile site, on the other hand, is something that 67% of respondents said would make them more likely to buy from the business that published the website.

What mobile users want is easy to provide: simplicity.  They want large buttons, minimal content, easy-to-find search bars, a reduced need to scroll or adjust screen size, forms with only a few fields, and similar features.  They also generally want basic information such as your phone number, location, email address, and basic products right up front, as well as a link to your main site.

The costs of not optimizing your mobile site to create a simple and speedy experience are the following:  a)  52% of respondents said they would be less likely to use a business if they have a bad mobile experience, and b) 48% think a bad mobile experience means that a business doesn’t care about them.

Providing free mobile apps for iPhone, iPad, Android and also a “mobile-friendly” HTML5 website for your customers is easier and more affordable than you think. In fact, it has one of the highest return-on-investment ratios (ROI) available in the market today.

Take proactive steps today to address your company’s need to capture mobile internet traffic or risk losing out to your competition.

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